In 2015, Bohan Advertising invited Stonecastle to join a rebranding effort for St. Thomas Health. Our job was to create a series of documentary-style TV commercials around the tagline “Nothing Shall Be Impossible.”
As the agency’s production partner, we inserted ourselves into their creative process, helping to develop story ideas and cast for subjects. By leveraging our experience working with non-actors, we were able to capture real, memorable performances that shaped the campaign’s authentic tone.
We created twelve spots for “Nothing Shall Be Impossible,” which won national and regional awards, including a Regional Emmy, Gold and Silver regional ADDYs, and "Best of Show” recognition at the Aster Healthcare Awards and the PRISM Healthcare Awards.
Careful What You Ask For
Go For It
Pretty Fast For An Old Guy
As part of the "Nothing Shall Be Impossible" campaign, we also created a TV spot featuring Tennessee Titans quarterback Marcus Mariota, who shared his perspective on how he overcame his own obstacles.